Social Media, and Facebook particularly, has changed the way you can advertise your business, access new customers and engage with customers. Actually, a Facebook Page for your business is an incredible approach to increase knowledge of your small business and connect with your customers and initiate conversations and build relationships.
But what happens if your Facebook business page doesn’t have several ‘likes’ despite promoting it to all your pals?
There are 2 options yet most business owners understand only one.
Your first choice is to shell out your time and energy into Facebook by posting on your own Page, posting in Groups, posting on other business’s Facebook Pages and commenting on other business’s posts or your pals ‘Wall’. You can ‘tag’ other business’s Pages plus a host of other time-consuming activities to boost your variety of ‘likers’.
Social Media Marketing is essentially TIME vs MONEY. If you just have time then you’ll must spend the five roughly hours each week doing the above activities and hope it brings about an increase in your quantity of Likers (aka ‘Fans’) on the Facebook Page.
In case you have MONEY but little time then you’ll love this particular article as we’ll be discussing the significance of running Facebook PPC (Pay Per Click Advertising) ads to promote your Facebook Page to improve your quantity of Likers.
The best part of Facebook Ads is you only get charged when someone actually ‘clicks’ on your own ad. You set the ad on Facebook free of charge and only when someone clicks your ad will you be charged. The amount you pay ‘per click’ is founded on numerous factors such as how specific your ad targets a particular demographic and also the category your Facebook Page is listed within (e.g. ‘Local Business’).
You are able to set a day-to-day budget of less than five dollars to make sure you limit your spend on advertising to fit your budget.
What are Facebook Ads? You’ve without doubt seen those ads running on the side of numerous Facebook pages, suggesting that you ‘like’ a specific product or site, and telling you how many of your mates like the same. These are Facebook ads plus they are the key to promoting your small business and encouraging more and more people to like your page. Facebook ads permit you to market your business to more and more people than in the past and on top of that, you are able to set your own budget and timeframe to make the ads meet your needs.
Why should you use Facebook Ads? One of the most popular benefits of using Facebook ads as part of your social networking marketing is that you can to advertise your small business to your large group of people for much less than you would if you were to launch a campaign through another kind of media including print, radio or TV. Cheaper than $100 you can create an advert campaign that specifically targets the country, city, gender and age group of your target audience. Your ads can be set to perform for as long as you prefer and have the possible ways to reach hundreds of thousands of individuals.
How can it be right for you? Like all marketing campaigns, you should have a plan before you begin. Facebook ads serve two primary purposes in terms of promoting your Facebook Page.
1. Construct your number of ‘Likers’
2. Promote a particular product/service or offer to produce leads and sales.
In this post we’re mainly focused on building your variety of ‘likers’.
One of the finest attributes of a Facebook ad will be the control you may have over it. You may set the parameters to concentrate on your prospects and clients and will also set your ad to focus on friends of fans, existing fans or people who aren’t already fans of the Page. Based on the nature of your own campaign determines which of those settings you’ll select during the setup from the ad itself.
Using Facebook ads to focus on a whole new marketplace is a terrific way to test the waters, especially should you be looking to get rid of right into a new market. Setting your ad to get a new city, region, state or country and tracking the quantity of ‘likes’ you receive loiinv with some other valuable statistics can help you see whether your campaign is useful based on your initial plan.
Like other forms of promoting, Facebook provides the possible ways to improve your business and reach customers directly and affordably. Because of the ability of social networking marketing to advertise your small business whilst keeping you in contact with your clients and clients, it makes sense to utilise it as far as possible. If you are searching to advertise your company and increase the amount of ‘likes’ on your own business’ Facebook page, then a Facebook ad campaign could be the answer to suit your needs.