Stand up pouches have taken the coffee bags. Manufacturers of items that are liquid or granular in nature love them for the many new merchandising opportunities they offer, simply because they can either get up on a shelf or hang on a peg in a display. Furthermore, because standup pouches are typically made of plastic or plastic/aluminum laminates, they can be printed with any number of colors, designs, or logos. This will make them stand out even more at retail.
Suppliers of stand up pouches warn that there are special requirements if you wish to print over a operate pouch. With any technological advancement inevitably come additional requirements and steps, specifically in the graphics field. Here, following the (sometimes complicated) instructions can result in a final product which looks nothing like what you thought you ordered. Should you be not just a graphics expert then make use of the following checklist when ordering printed standup pouches to make sure that the stand up pouch you ordered is what you need.
1. There are 2 varieties of printing methods utilized for standup pouches. The very first is rotogravure printing, which functions like a traditional rotary printing press, with the image to be printed first being engraved onto a copper cylinder, then pressed to the object. The press has one printing unit for each color, typically a mixture of CMYK colors (cyan, magenta, yellow and key, which is printing terminology for black).
The second printing technique is Baby Food Packaging, in which the fully stand up pouch is fed in to a printing press from a roll. Then its pulled through a series of print units, each printing one particular CMYK color.
Each kind of printing method features its own advantages, but rotogravure printing tends to make a better image with a higher resolution (but is also higher priced). Recently, technological advancements have helped flexographic printers produce pieces which can be similar in quality to rotogravure pieces, at cheaper prices. Check together with your supplier to find out what they recommend for the particular printed stand up pouch.
2. Ensure you always submit multiple copies of your own artwork for standup pouches. A general guideline is two hard color copies, one hard black and white copy, and one digital copy, typically stored on the compact disk. Most companies will accept graphics files via e-mail, but because they tend to be extremely large, a CD is normally recommended. Should your artwork is under 60MB, most e-mail systems must be able to handle it.
3. Along with copies of your own artwork, make sure you submit a duplicate of your own true color standards (PMS numbers or color samples) so the colors of your artwork can be matched identically.
4. Your standup pouch artwork ought to be in Adobe Illustrator or Photoshop file format. Most suppliers will even accept Macromedia Freehand or CorelDraw, although Adobe is the industry standard. Most printers prefer you store three versions of your own artwork on the CD you provide them: two EPS copies (one changed into outline, one unconverted), and something PDF version.
5. Create outlines around all the text within your printed stand up pouch design. Outlines turn text into small graphic designs, which suggests your fonts is definitely not distorted in the translation process. As being a safety precaution, ensure you supply your printer using the fonts you found in your artwork. If they should make changes, you’ll want the fonts to match your design.
6. The resolution of any photographic images you utilize must not be under 350 dpi. Lower resolution may lead to your image looking pixilated and distorted, which can compromise your professional image.
7. Your printer also needs to have copies from the individual images you utilized in your design. Make sure to include these on the CD you submit.
8. Never flatten fully stand up pouch image layers. All layers of the image or design should remain separate, in case the printer needs to access one for revision or adjustment. Again, you ought to provide your printer with all the current images you used, inside their original layered form.
9. Don’t forget to offer the UPC number in your supplier. Most suppliers can convert these numbers for an actual bar code and place them on your artwork.
10. Ask for a “print proof” of your own fully stand up pouch artwork to xwquga off on out of your supplier which includes all of the PMS colors and knowledge you’ve provided for your printed stand up pouches.
In closing, Kraft Zipper Pouch Bags can compete with printed stand up pouches if the artwork and the film structure combine perfectly. Consumers will remember your product or service and retailers will gladly showcase them. This checklist will allow you to communicate with your supplier and consistently make your fully stand up pouch packaging pop on the store shelves.