The idea is in the term, itself: Brainstorm. Your brain unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and more importantly from a business standpoint–which ideas generate income? That’s the key question.
Sometimes the brain settle into “sleep mode” and attempting to find revenue-generating ideas is like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The more marketing ideas you draw through the better the chances of you finding that golden nugget. There are many approaches to move How Do You Patent An Idea With Inventhelp from grey to green matter. Below are a few tips:
Don’t Leave Home Without It – Write it down! Regardless how many ideas you might have, always have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record thinking. One never knows when a concept may surface. If you’re like me, away from pen may be from mind!
Among the best tools is the smartphone. The QWERTY keyboards are well best for rapid idea recording. And, if you discover yourself without the method of writing it down, well…leave your voicemail.
Discover the Right Environment – If you think better in a quiet room be sure you start brainstorming in this setting. We have been often flooded with a lot of “noise clutter” within our casual and working lives. If quiet is what you need, then find the empty conference room (or janitor’s closet) far from phone calls, emails and interruptions. Discover that quiet place and let your mind settle. Have a deep breath and clear the clutter, blow the brain dust and listen to the silence.
A few of the best ideas surface in the strangest places. Yes, the shower is a good place. For many odd reason my mind works well inside the shower. Perhaps it’s the positive ions or even the flowing water from the minor key of nature (most sounds of nature are in a minor key for you musicians). Granted, it may be hard to publish down ideas within the shower, however for some odd reason ideas often flow using the water.
And when you discover the right environment, write ALL those ideas down. Stupid ideas. Strange ideas. Left field ideas…all of the ideas.
Timing is Everything – Some brains think better in the morning plus some better inside the evening. Some don’t think at all but that’s another matter.
For me, my mental abilities are sharper in the morning. Once that mug of coffee hits my neurons and mixes with some dopamine my mind is off and running. Thus, when it is ideas you need, ensure that you set aside focused time and energy to jot down Invention Companies at the duration of peak intellectual alertness.
If you are on the opposite side as well as your brain is likely to set with the sun, make sure to capitalize on the “night person” benefits. One advantage of the night owl personality is the fact great ideas may come at nighttime, rest inside your sleeping brain, and then upon waking they supply just the solution you were looking for. The saying, “sleep on it” has more benefits then we realize. Besides sleep encourage patience nevertheless it allows ideas to ferment and incubate.
Whiteboard Magic – The whiteboard is probably the best brainstorming tools ever invented. Basically If I don’t possess a whiteboard I think it is hard to think, especially when I have to “think out loud.” Just examine those UPS whiteboard commercials: simple, illustrative, innovative, clear and just plain fun to watch.
Even should you be like me and your handwriting looks encrypted, the white board is a fantastic tool to “let all of it flow.” The white board provides for writing, erasing, easy editing, multiple colors and additionally—it forces one to maintain your thoughts brief. Furthermore, ideas coming from a group meeting are easily incorporated onto the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical together with the words/ideas you record. Clear, concise and then in-depth strategic marketing analysis is actually a natural by-product of great whiteboard use. Don’t underestimate the simplicity with this tool. Cavemen may have written the initial wheel on the first whiteboard (cave wall), so don’t forget its value. Have one both at home and some at the office. You will be surprised just how valuable an instrument this erasable slate can become. And, if cost is not really a barrier, using a whiteboard that records and prints your brainstorms is the greatest of both worlds.
Many Brains Makes Lite Work – Proverbs states that “in numerous councilors there is certainly wisdom”. In marketing the identical holds true. There is just no alternative to objective filtering a result of multiple minds taking a look at multiple ideas. The mass mind meld usually is most effective at the start of the brainstorming process because a group of people can often generate rapid fire suggestions to start the procedure. After the shotgun of thoughts, words and ideas is put on paper or whiteboard, the whole process of narrowing down the winning ideas begins. Give and take in addition to healthy debate and interaction can also help using this process.
But bear in mind, it’s best to possess a team leader within this process. When there is no one to direct the idea stream it is possible to get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, also have an objective in mind for the ideas. Think about, “what is the reason for these ideas?” Ask, “How can we provide new services or products from what we learn and discover?” And primarily, let the results speak by themselves. The final in the process may be different compared to beginning so don’t be ynqnob to change, stop, drop or add new products or services once the storm is finished. Brainstorming, like a storm, takes on a lifetime of their own-so let How To Invent A Product do just that.
Don’t Ignore the Customer – The very best services and products are customer driven, not company driven. Soliciting ideas from your web site, comment boxes and concentrate groups are critical. For example, one company I dealt with had a hard time choosing a product or service color. So, an easy survey with 3 to 5 color choices and a radio button selection interface was all we needed to gain feedback from web customers. Because your website is working 24/7, let it end up being the way to obtain free consumer research. Hiring a professional focus group marketing company may be cost prohibitive, so utilize calls for your current customers, website surveys and trade events being a supply of decision data. So try it out and go find the right place, timing, whiteboard and brain trust. Then, let the thoughts begin!