Most AdWords Management companies would love you to think that AdWords management is about niche research. Take it from an AdWords Management expert; This is totally untrue! Niche research is only a small part of the AdWords puzzle. Concentrating on it and keyword list building alone can easily be fatal for your AdWords campaigns. As a matter of fact, it is totally useless if you or your AdWords management company focuses solely on market and keyword research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a good reason to remain far from AdWords management companies that go so on about their “keyword research”. Niche research can be Extremely expensive if it’s not done the right way. I look at it being a crutch for a lot of AdWords management companies. In the end, how hard can it be to develop a sizable keyword list, sit back and watch being a client spends countless dollars testing out a whole new list then simply seeing which keyphrases are profitable or otherwise.
My point is market and keyword research is a thing that is very cost efficient and fails to require a bunch of wasteful spending. Additionally it is something that should be done very gradually to prevent wasteful shelling out for huge amounts of keywords that don’t convert into sales or clicks. (This could damage your campaign history too).
Watch Out- In the event you stumble upon a company that covers keyword research without telling you regarding the following things, watch out. If they don’t mention these next few thing to you then 1) they don’t have what it requires to safeguard your wallet from wasteful spending, 2) They’re not doing much work for you personally…AT ALL.
AdWords Management is Not About Market And Keyword Research
In fact Niche Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is extremely important in AdWords management for the reason that Google HATES campaigns that have little or no adgroup relevancy. No matter how several hours it will take to set a campaign up like this, even if this a brand new keyword list your campaigns needs to be set on top of perfect relevancy. Each keyword needs to be placed into an adgroup all by itself or either be put into an adgroup with just a couple of closely related keywords. It may take hours to set up a campaign like this but it’s an essential part of decreasing outrageous click costs.
Ad Relevancy- I can’t inform you how often insufficient ad relevancy KILLS AdWords campaigns. Google is obsessed with relevancy, needless to say and expects to see that your particular ads are perfectly highly relevant to the keyword which was searched on. Every one of your keywords an advertisement written especially for that individual keyword using the keyword searched on appearing at least two times within the ad. Why don’t AdWords management companies share with you this? This can be a crucial part of market and keyword research! First of all you will get sorry results and high click costs if your ads don’t have perfect relevancy! Secondly how can you possibly get accurate comes from “Niche Research” if you’re contaminating your homework with ads which do not convert which cost a fortune?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy features a heck of a great deal to use keyword research. Think it over… Precisely what is the whole purpose? The objective of market and keyword research is to look for which keywords are:
A-Profitable (Are People searching under this keyword thinking about buying my product?)
B-Inexpensive- (Providing a great return on the click cost investment)
C-HORRIBLE – (You need to find which search phrases usually are not providing you with targeted traffic and sales. You know, those that set you back a great deal money but don’t bring in a dime. You have to find these terms and DELETE them.)
Landing Page Relevancy is when with a mixture of special programming and Search Engine Optimization, you will make your landing page perfectly related to your keyword list. This keeps customers on your site longer and makes Google charge you far lower costs per click. Whatever you do make certain you don’t fall for the “Market And Keyword Research Speech” most AdWords management jmegga are giving since it is “nothing” minus the strategies I mentioned above.
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