As mentioned above, not only should your press release have a catchy title and sub headline, your first paragraph can also be very important. This is the perfect area for giving information regarding what you really are attempting to portray to the reader. Perhaps using some statistics may be used, providing you do not go overboard.
If you have already written a solid headline and sub headline, chances are you are well underway to writing a great press release. Target The Media > Press Release Distribution Writing Tips At 24-7PressRelease.com – Targeting The Media
Focus On The Media – Who is your audience? Sure it will be nice, in a perfect world if everyone could read your press release. A sensible way to make this happen has someone distribute this information for you. Beginning with us is a great starting place, however a properly written press release will have reiterations written by journalists for publication on websites, in trade publications as well as on the radio/television.
Because of this in the event you write your press release and keep the media under consideration, you will have a better probability of gaining second level exposure. First level exposure is via best press release distribution service such as 24-7pressrelease.com. Second level exposure occurs when the media pickup your story, contact you, or simply just modify it for own use. Here is where you will receive extremely targeted exposure to your industry.
Although personally exposure is always nice, the targeted exposure is the place you may ultimately reap the benefits of obtaining customers or having the attention of the targeted audience.
Keeping your press release simple, to the point, easily readable and grammatically correct having a unique story will enhance your odds of an individual through the media getting your story.
Attribution – So what exactly is attribution and how do I incorporate great at my press release? Attribution is the process of assigning an excellent or character to someone or thing. This may also be seen as assigning to a cause or source. Most well written press announcements use attribution. If your company will be looking to use attribution (quoting information about another Company or individual) within your press release, be sure you know your sources, and have your facts and knowledge correct.
For starters, it is a good idea to have permission from sources where you are making quotes from copyright information. If you utilize copyright information in your press release and do not attain written permission to use this information, you may be held liable.
When making a quotation from copyright information, be sure to state the cause of the quote including the date. If you are building a comment on the quote, from copyright information, make sure you include the full name of the individual making the quote along with their position. This will help validate your release.
In this bad example, there is no attribution. The example does not state who made the quote, nor who is commenting on the quote or their position. This lacks source and date information.
On the quote created by John Doe, marketing manager of XYZ Corporation within the Thursday February 1, 2004 edition from the Sun Newspaper “XYZ is always to raise rates…”, Jane doe, president of ABC comments “This really is something we will take advantage of…”.
In this particular example, all sources, names and positions are clearly stated regarding not leave the reader wondering regarding the credibility in the press release.
Although there are cases where quotes of copyright information can be utilized without written permission from your Company being quoted, this is generally done in a positive context and it is not the best practice to follow.
What May Seem Like News. What may seem like news to you may not be for any interest to the public, or even the media. Ensure that once you write your press release you have something to publish about. Keep your press release as being an interesting story to tell. Be sure you will grab the eye of most people. Ensure it is unique. Ask a few people when they believe that what you really are going to write will be of general interest for the media or public.
What Never To Write About Or Do – There are certain don’ts that are fairly simple to follow. Do not write your press release as if it would read as an advertisement. Do not submit your press release when it is encotg with grammatical errors and typos. Do not submit your press release if it is geared toward illegal activity, stock promotion (unless you happen to be registered person in the NASD having a registration number), hatred towards others, or terrorism. Usually do not continually submit the same press release over and over, or even the one that.